As China is still on track to account for a quarter of the global luxury goods market by 2025, connecting with Chinese consumers in a personal way is more critical than ever before. And one popular way heritage names are doing this is by opening five-star hotels to welcome fans inside their universes.
Ever since Palazzo Versace opened in Australia back in 2000, the world’s leading fashion and jewelry brands have launched either a dedicated suite in an existing location or a stand-alone hotel somewhere around the globe.
There’s the Baccarat Hotel in New York, the Bulgari Hotel in London