Small Luxury Hotels of the World launches new campaign and unveils 22 new members – English

Gregans Castle Hotel

Small Luxury Hotels of the World has announced the launch of its new brand campaign ‘Hotels as Characterful as You’, as well as the arrival of 22 new member properties to its portfolio since the beginning of 2023.

The Hotels as Characterful as You campaign focuses on social media channels. It began in March 2023 with a casting call for unique guests from the Small Luxury Hotels of the World community.

The six candidates selected have been paired with properties from the brand’s 520-strong portfolio. The campaign is now live.

Small Luxury Hotels of the World’s portfolio has grown by 22 new members, including seven new openings, since the beginning of the year. Four of these additions have furthermore been introduced to the brand’s sustainable Considerate Collection.

Notable new members include:

Seda Club Hotel (Granada, Spain)
The hotel opened last February and combines old-world glamor and contemporary luxury. It is located on Granada’s historic Plaza de la Trinidad.

Nobu Hotel Marrakech (Marrakech, Morocco)
Situated just outside the cultural heart of Marrakech, Nobu Hospitality’s African debut boasts a Nobu Restaurant and Bar, a rooftop offering panoramic views over the city and Atlas Mountains, and a spa.

The Anam Mui Ne (Mũi Né, Vietnam)
The 127-room property opened in January 2023. It overlooks 1.2 hectares of white sand beaches and features decor inspired by the surrounding greenery of Mũi Né. The property is also home to some 250 oil paintings by Vietnamese artists.

Gregans Castle Hotel (Ballyvaughan, Ireland) – Considerate Collection member
Set in a UNESCO Global Geopark, the 21-key eco-conscious hotel is housed inside a converted manor. It features an award-winning restaurant serving up modern takes on traditional cuisine, using in-season ingredients.

We believe that our properties are not just places to stay, but destinations that reflect the individuality of our guests. As we draw closer to peak holiday season, we’re excited to share this campaign with the world and invite travelers to discover the characterful charm of our hotels.

Richard Hyde, Managing Director of Small Luxury Hotels of the World